CLAMOR
The Mission: Shape the narrative, messaging, and communications strategy for Clamor, an AI-powered social intelligence platform designed to interpret culture and conversation in real time.
Mission Accomplished: Brand positioning, launch narrative, messaging architecture, product and UX copy, executive communications, media strategy, and launch support (including securing an exclusive with AdExchanger).
TripAdvisor x Doordash
See the full article here.
The Mission: Conceptualize and write a summer beach packing guide that encourage’s DoorDash users to participate in their #SummerofDashPass promotion.
Mission Accomplished: DoorDash program research, product selection, headers and sub-header copy, final copy.
TripAdvisor x Team Kentucky
See the full article here.
The Mission: Highlight the best-of-the-best in the country’s biggest bourbon destination, Louisville.
Mission Accomplished: Destination research and curation, point of interest selection, headers and sub-header copy, final copy.
TripAdvisor x Corona
See the full campaign here.
***Winner - Digiday Content Marketing Awards (Best Brand Publication)***
The Mission: Corona encourages hard-working adults to take some PTO this summer and explore the best beaches, food, sounds, sports and fun that make summer the most exciting season of the year. TripAdvisor readers can live la vida mas fina as Corona guides them to the hottest summer spots across the country.
Mission Accomplished: Research and curation for all campaign copy, branded trip concept creation and copy, branded article concept creation and copy, hub page and quiz creation.
Google/Android
#GetTheMessage CAMPAIGN
See the full campaign here.
The Mission: Start a conversation with Apple users to encourage Apple to adopt RCS technology for a more seamless messaging experience.
Mission Accomplished: Helped shapeSocial Copy, Google Homepage, Campaign Website Copy, Content Design.
