✷ deeply human strategy + storytelling

✷ deeply human strategy + storytelling

Narrative-based writer, producer, and creator.

I architect frameworks for creative breakthroughs, and connect the dots others can’t see.

My journey as a writer and producer began with a love of immersive worlds: first through television and film, then through travel. Both offered me a way to understand people, culture, and emotion through a narrative lens. That curiosity led to my first role as a copy writer and experience producer, where I learned how to shape stories not just for screens, but for real life.

Since then, I’ve:

  • Served as a creative strategist, shaping brand narratives, messaging frameworks, and campaign concepts

  • Lead copy development for major brands and campaigns

  • Conceptualized and produced original podcast content

  • Written scripts for both audio and video

  • Developed treatments for scripted and documentary projects

Multi-passionate Jack-of-all-trades. Master of some.

BRANDS I’VE WORKED WITH

WHAT PEOPLE ARE SAYING

"Alex is an example of the perfect blend of creativity, organization and leadership."

- Mina Shafiee, Netflix

"What impresses me the most is her attention to every single detail."

- Lai Jarasa, virgin limited edition

"She has been a client of mine for many years and her professionalism comes through in every single transaction."

- CAESAR BIGGERI, BIGGERI + UNIVERSE